Getting The Simple Things Wrong

So I’ve recently been scoping out a few agencies in order to find the right match for the company I head marketing for. It’s an arduous, tricky process where you rely on gut feel, hearsay and portfolios before drawing up any shortlist. It then came to the phase of phoning the ones I was interested … Continue reading Getting The Simple Things Wrong

Making it simple for the customer isn’t always simple

Many marketers probably have their own “Most important rule of marketing” – the one thing they feel is more important than anything else. Oddly enough, my most important rule isn’t necessarily a purely marketing area of a business. Quite simply, for me, the most important thing in marketing is to make it as easy as … Continue reading Making it simple for the customer isn’t always simple

The Owl

It’s strange how some random moments can pull your mind right back to where it should be and remind you what life should be about. It was Saturday. I was a single parent for the morning with my two year old daughter Gem. I decided around mid-morning to go out for a walk around our … Continue reading The Owl

On Friendship

How do you know what a true friend is? The introvert in me is very picky in who I spend my free time with. I’m even more picky with those who I call friends. I can probably count the number of people I consider to be good friends on one hand. My view on true … Continue reading On Friendship

Twelve marketing lessons from twelve years

I’m one of those fortunate individuals who has been able to work my entire career in the field which I chose and studied – Marketing. Like all long term relationships, I find my relationship with marketing is one of fluctuation. At times it frustrates me. At other times I find renewed excitement about it. Sometimes … Continue reading Twelve marketing lessons from twelve years

“Follow Your Passion” is Dangerous Advice

“Follow your passion” . . . you’ve likely heard it and read it countless times, from the likes of whoever made a speech at your graduation, a range self help experts or multi millionaires when they’re trying to dispense life advice. Except it’s not always the best advice, and can often be very dangerous advice. … Continue reading “Follow Your Passion” is Dangerous Advice

Embrace what you fear

The more you run from your fears, the bigger they get. The more you embrace them, the more you find they tend to disappear. If presenting in front of people scares the hell out of you, volunteer to do it more, or put yourself in a position to do it more often. If a senior … Continue reading Embrace what you fear