How could you live and have no story to tell? ~ Fyodor Dostoevsky 


My name is Jared Louw. A South African living in London. Full time marketing man and father. Part time lost soul, observer, a thinker, and writer of sorts. Trying my best to live an authentic, simple life. On a continual journey to understand in inner workings of life, the world and myself.

Navigating the narrow lanes of life. I can’t stumble or stay put. This blog isn’t intended to be inspirational or a learning tool for you, although I suppose it could be. We all need a bit more ‘real’ in this life. I suppose I will try my best to give food for thought, and my own take on things on this journey.



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