Marketing departments need to reinvent themselves, or become obsolete

The “4 P’s of Marketing” – long seen as one of the cornerstones of marketing theory, and pushed enthusiastically in marketing textbooks and by marketing lecturers when I was a student. Perhaps that is still happening. The premise was simple, the 4 P’s stood for Product, Place, Price and Promotion. The theory taught that marketing … Continue reading Marketing departments need to reinvent themselves, or become obsolete

Getting The Simple Things Wrong

So I’ve recently been scoping out a few agencies in order to find the right match for the company I head marketing for. It’s an arduous, tricky process where you rely on gut feel, hearsay and portfolios before drawing up any shortlist. It then came to the phase of phoning the ones I was interested … Continue reading Getting The Simple Things Wrong

Making it simple for the customer isn’t always simple

Many marketers probably have their own “Most important rule of marketing” – the one thing they feel is more important than anything else. Oddly enough, my most important rule isn’t necessarily a purely marketing area of a business. Quite simply, for me, the most important thing in marketing is to make it as easy as … Continue reading Making it simple for the customer isn’t always simple

Twelve marketing lessons from twelve years

I’m one of those fortunate individuals who has been able to work my entire career in the field which I chose and studied – Marketing. Like all long term relationships, I find my relationship with marketing is one of fluctuation. At times it frustrates me. At other times I find renewed excitement about it. Sometimes … Continue reading Twelve marketing lessons from twelve years

Lessons in Love

A Tale of Two Restaurants A month ago on Valentine’s Day, the wife seemed pretty keen on Sushi that evening. Having a one year old at home means that it is a lot easier and convenient to order in, so on my way home I stopped at a nearby Sushi restaurant, Yamada Sushi (Waterfall Corner) to place … Continue reading Lessons in Love

Creativity Often Requires Imperfect Conditions

It seems clear to me that creativity doesn’t actually require perfect conditions, but often thrives under difficult circumstances. There are two examples of this. Firstly, an adequate amount of strife and argument, and secondly, time pressure. In 1976 the band Fleetwood Mac recorded the album Rumours. It would go on to become one of the … Continue reading Creativity Often Requires Imperfect Conditions