Marketing departments need to reinvent themselves, or become obsolete

The “4 P’s of Marketing” – long seen as one of the cornerstones of marketing theory, and pushed enthusiastically in marketing textbooks and by marketing lecturers when I was a student. Perhaps that is still happening. The premise was simple, the 4 P’s stood for Product, Place, Price and Promotion. The theory taught that marketing … Continue reading Marketing departments need to reinvent themselves, or become obsolete

Getting The Simple Things Wrong

So I’ve recently been scoping out a few agencies in order to find the right match for the company I head marketing for. It’s an arduous, tricky process where you rely on gut feel, hearsay and portfolios before drawing up any shortlist. It then came to the phase of phoning the ones I was interested … Continue reading Getting The Simple Things Wrong

Making it simple for the customer isn’t always simple

Many marketers probably have their own “Most important rule of marketing” – the one thing they feel is more important than anything else. Oddly enough, my most important rule isn’t necessarily a purely marketing area of a business. Quite simply, for me, the most important thing in marketing is to make it as easy as … Continue reading Making it simple for the customer isn’t always simple