Marketing departments need to reinvent themselves, or become obsolete

The “4 P’s of Marketing” – long seen as one of the cornerstones of marketing theory, and pushed enthusiastically in marketing textbooks and by marketing lecturers when I was a student. Perhaps that is still happening. The premise was simple, the 4 P’s stood for Product, Place, Price and Promotion. The theory taught that marketing … Continue reading Marketing departments need to reinvent themselves, or become obsolete